Last Updated: 9 March 2026

Loyalty Programz Private Limited (“Company”, “we”, “our”, “us”) values the privacy of its users and partners. This Privacy Policy describes how we collect, use, disclose, and protect your information when you use the Loyalty Programz platform, including our website, mobile applications, APIs, and loyalty program services (collectively referred to as the *“Platform”).

By accessing or using our Platform, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information when you use our Platform.

Personal Information

Information that identifies you personally, such as:

* Full name
* Mobile phone number
* Email address
* Address and location information
* Business or retailer information
* Identification details where required for redemption or verification

Account Information

When users register or participate in loyalty programs:

* Login credentials
* OTP verification details
* User profile details
* Program participation records

Transaction & Activity Information

We collect information related to user activity on the platform, including:

* QR code scans
* Product code entries
* Purchase verification data
* Campaign participation
* Points earned and redeemed
* Reward transactions

Device & Technical Information

To improve platform performance and security, we may collect:

* Device type and operating system
* IP address
* Browser type
* App version
* Usage logs

2. How We Use Your Information

Your information may be used for the following purposes:

* User registration and account management
* Loyalty program participation and verification
* Points calculation and reward management
* Processing redemption requests
* Fraud detection and prevention
* Customer support and issue resolution
* Platform performance monitoring and improvements
* Communication regarding program updates and notifications
* Compliance with legal and regulatory obligations

3. Program Partner Data Sharing

Loyalty Programz operates loyalty programs on behalf of *partner brands and organizations*.

Therefore, certain user information may be shared with the sponsoring brand or program operator, including:

* Participation details
* Points earned and redeemed
* Purchase verification information
* Redemption requests

Such sharing is necessary to operate and manage the loyalty program effectively

4. Third-Party Service Providers

We may share limited data with trusted third-party service providers for the purpose of delivering platform services, including:

* Payment gateway providers
* Banking and UPI payout services
* SMS and WhatsApp communication providers
* Voucher and reward providers
* Cloud hosting providers
* Analytics tools

These providers are obligated to protect user data and use it only for authorized purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

* Secure cloud infrastructure
* Encrypted data transmission (HTTPS)
* Access control and authentication mechanisms
* Monitoring systems for fraud and misuse

However, no system is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain user information for as long as necessary to:

* Operate loyalty programs
* Process rewards and redemptions
* Maintain audit and transaction records
* Comply with legal obligations

When information is no longer required, it may be securely deleted or anonymized.

7. User Rights

Users may have the right to:

* Access their personal information
* Request correction of inaccurate information
* Request deletion of their data (subject to program requirements)
* Opt out of promotional communications where applicable

Requests can be submitted through the contact details provided below.

8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

* Improve user experience
* Analyze platform usage
* Maintain login sessions
* Deliver relevant content

Users may disable cookies in their browser settings; however, certain features may not function properly.

9. Children’s Privacy

Our Platform is not intended for individuals under the age of *18 years* without parental or guardian supervision.

We do not knowingly collect personal information from minors without appropriate consent.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

* Platform updates
* Legal or regulatory changes
* Improvements in privacy practices

The updated policy will be published on the Platform with the revised date.

11. Governing Law

This Privacy Policy shall be governed by the laws of India.

Any disputes arising from this policy shall be subject to the jurisdiction of the courts in New Delhi, India.